Strategy and Analysis Expert Amir Haque Brings Fuzzy ROI into Focus With A Conversation on ROI, Measurability and Strategy
Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald,
two of the cornerstones of what the agency does. He co-developed the agency?s
ROI-based approach to advertising, which leads the industry in defining
accountability as a cornerstone of the future of advertising.
For Donat/Wald?s data-and metrics-driven company, Haque
ensures that they are analyzing the data in a way that serves the highest
objectives. It is through this lens that he?s able to discover market-cornering
opportunities for clients such as eHarmony, Hotwire.com, SouthBeachDiet.com and
many others. He designed and managed the development of a comprehensive
tracking and analysis system that has handled more than 0 million of
cumulative client spending.
Early in his career, Haque served as a consultant for the
Boston Consulting Group. There he honed his skills at building financial models
and distilling complex problems into solvable pieces, for clients such as
Whirlpool, Canadian Tire and Onex.
Haque has an MBA from Yale University?s School of Management.
At the time he completed his studies, Haque was the youngest person to have graduated
Yale?s MBA program. He also holds a bachelor?s degree in Engineering Science
from the University of Western Ontario.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
13-Mar-09 9:00 AM
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